How does technology drive business?

Technology and business are all about. A survey by TNS Research, released in 2019, pointed out that companies that invest in data intelligence, Big Data and mobility tend to earn up to 53% more.

The number is meaningful and underlines the importance of integrating innovative tools into company processes. In practice, it’s not just about improving processes, optimizing the team’s reactions. Competitiveness is at stake here: digitization is changing the way companies create and deliver value..

In this post, you will learn how technology can (and should) benefit your business. First we will explain the main benefits in detail and then share which solutions deserve your attention – and your investment.

Happy reading and good insights!

How does technology drive business?

Technology is a great catalyst for change. Since the Industrial Revolution, disruptive solutions have supported innovative companies and driven market development. Investments in technological devices are now more than ever an option, they are urgently required.

Optimizes time and money

The law of scarcity is adamant: the more limited a resource, the more valuable it is. Hence, it is easy to understand why time and money become two essential assets for growing any business regardless of size or segment.

The good news is that technology has the ability to optimize both. Think of your hardware infrastructure, for example. It is possible that some machines – both workstations and servers – are out of date and therefore not working at the desired speed.

Another common but very harmful scenario is lack of mobility. The situation is as follows: One of your executives is on a business trip and needs to query strategic data in order to close a new contract. However, local applications make information difficult to access and, due to a lack of basics, prevent you from formatting the best (and most attractive) commercial offer.

In either case, your company is likely to lose out. While rework consumes additional time and energy, the difficulty of performing tasks – remotely or on site – affects productivity and business profits.

The solution to this impasse is imminent: Invest in technology!

Improves operational control and security

The output of the paper was the first major step in maximizing operational control. A few years ago, it was still necessary to print a registration, a business proposal or a sales report. Too much sensitive data was disclosed and threatened to be lost.

Thanks to technological advances, information is now transferred securely and quickly between the professionals responsible for each process, making it easier to integrate areas and companies. Nothing is left behind: Applications are tracked and changes can be easily monitored by an authorized administrator.

The systematization of routines was the first step. The next step was the search for more flexibility: by breaking down physical barriers, managers were empowered and helped make deliveries without disrupting task oversight.

It should also be remembered that high availability is not (and cannot be) synonymous with poor security. On the contrary: The investment in process protection is just as important as the mobility of the solution. Make sure you have flexible, stable and, above all, reliable technology.

What technologies can transform your operation?

A recent McKinsey analysis revealed that leading companies in digital maturity outperform, reporting up to 5x the EBITA growth rate. There is a common secret among them: they are all investing in cutting-edge technology.

It is therefore clear that the best way to capitalize on business results is to implement robust, integrated, and transparent solutions. Discover some of the main ones!

Management software (ERP)

According to IDG Research, companies using ERP systems grow up to 35% faster. The main advantages are the centralization of the data, the elimination of rework and of course the effectiveness of the management, which now has dynamic reports and personalized dashboards.

ERP is responsible for the standardization of work processes and the automation of operational routines, so that specialists can concentrate more on the essential and strategic: the development of highly competitive differentiations.

Cloud applications

Cloud computing is growing rapidly – as are companies that use the technology to manage critical everyday applications. According to Deloitte, SMBs using cloud services are up to 21% more profitable.

In addition to maximizing profits, cloud computing also saves cashiers. Maintaining the adequate infrastructure, for example, is the responsibility of the supplier. The entire security apparatus, including information security and high-performance replication, also remains the responsibility of the contracted company. In other words: A highly specialized team with a focus on cloud solutions is always available for your processes.


In 2017, Brazil became the second country to lose the most money to cybercrime. Worldwide, the damage is even greater: more than 172 million US dollars were stolen in more than 20 countries.

Given such significant numbers, the more conscious managers have already realized that privacy needs to be strengthened. That is why, in 2020, the forecast is for a 2.4% increase in global investments in cybersecurity, totaling almost US$ 124 billion. Operation shield initiatives are indeed inevitable.

You are likely already convinced that technology is essential to business development. However, it’s worth the warning: it’s not about deploying any technology. In process modernization, as in operational planning, it is necessary to set goals, specify priorities and have good partners.

Take the opportunity to discover Ativy Digital’s services and, of course, good luck on the way! 🚀

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